Claireity

Marketing + Membership Officer at Edinburgh University (2013-15)
The Digital Health Institute (DHI) is a Scottish Funding Council initiative established to create an initial set of Innovation Centres in Scotland. The University led the DHI in close collaboration with Glasgow School of Art and NHS24. Fundamental to the DHI’s mission is the challenge of demographic change and the need for an agile, modern health and care sector. Duties and responsibilities included: membership, brand strategy, marketing including website management, market research and event management.

Events included “New Frontiers” where attendees from academic, business and civic capacities came together to discuss the future of new digital health technology; a session at the Scottish Parliament to 150 people at the EICC in Edinburgh being introduced to the Ecosystem. All three of these occurred within 18 working days of each other. 

Communications Officer at ASME (2012-13)
Main responsibility was to create and deliver a comprehensive marketing plan for the Association for the Study of Medical Education. Duties included creating and maintaining the brand, the new App, social media, event management and working alongside other organisations, acted as lead contact on a six month project concerning ‘Promoting open approaches with the UK professional, statutory and regulatory bodies (PSRB)/ subject associations in medicine’ – generating additional income. P|resented findings at the Open Educational Resources Conference. 

Marketing Officer at Johnston Smillie Ltd (2010-12)
Implemented the marketing strategy(website, app, social media) and aided with administration covering holidays and absences and general administrative duties including event management. Events included seminars, golf tournaments, ladies events, charity lunches and staff training days. Created monthly marketing reports for Directors; income reports for all staff and staff newsletters.  Created grading system for over 3,000 clients and contacts and maintained this monthly. Managed and maintained staff CPD requirements.

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